Category Archives: Two Maids News

Two Maids & A Mop Visits Silicon Valley

Two Maids GoogleplexMuch of the success generated by the Two Maids & A Mop business model is built around a strategic focus on digital marketing. We’ve built an internal team of software developers, web designers, organic SEO experts and digital media professionals that are employed to generate consumer leads in every single market. The lead generation and conversion statistics are literally eye-popping and we owe a tremendous amount of appreciation to the hard-working folks inside our home office for the great work. Our attention to the digital marketing world has always been laser focused as a result. Inside the home office, we work every day to improve the model so that even more consumer leads can be generated for our franchisees. And since almost all of our digital marketing vendors reside in Silicon Valley, we decided to bust through the front doors of big players such as Facebook and Google for face to face meetings.

Well, the plan worked and we enjoyed several hours of serious meetings with high-level executives inside both Facebook and Google headquarters. It was an amazing trip and we learned so much about the Silicon Valley culture and its expected future with digital marketing. We can’t wait to share our insights with our hard-working franchise owners. Go Two Maids!

Two Maids & A Mop Celebrates Success At IFA 2017

Two Maids & A Mop Accepts Top Business AwardThe International Franchise Association annual conference was held this past week in Las Vegas. Business legends from various industries were in attendance to educate franchise brands on the evolving business community. Two Maids & A Mop was proud to be one of the 1,000+ brands attending the event. During the meetings, our brand was recognized as one of the top 200 franchise brands in the entire country. This is an amazing award; primarily because the selection criteria starts and ends with direct feedback from our current franchisees.

The idea to begin franchising the Two Maids & A Mop brand actually started at the IFA conference four years ago. “I learned so much during those three days of meetings and seminars”, said CEO & Founder Ron Holt.”The initial conference taught me everything from learning more about an FDD to learning how legends such as Fred DeLuca of Subway started his own franchise brand. The conference always teaches me something new that provides immediate impact for our entire franchise network”.

Everything from our Key Performance Indicators to our digital marketing strategy was born from meetings inside this business conference. It was a whirlwind of a week but the dividends will be paid out over many, many years for sure. We’re already looking forward to next year’s IFA conference!

Profiles in Success: Dirk & Jennifer Flad

Two Maids & A Mop of Northwest Florida
Dirk and Jennifer Flad joined the Two Maids & A Mop franchise family in late 2015. They came to our family in an unconventional manner; as they are the current owners of the original two stores in northwest Florida. These two stores represent so much history of the Two Maids brand and it was extremely important to locate the perfect owner to transition the corporate stores into franchised units. Make sure to check out this emotional and inspirational story that profiles the success occurring in Pensacola and Fort Walton Beach.

Please click this link to read the story.

Highlights from Two Maids & A Mop 2016 Pink Blazer Cruise

The Pink Blazer Club is the most exclusive, most honorable designation for any franchise owner in the Two Maids & A Mop network. To be included, a franchisee must be produce the best bottom line performance within its peer group. We define peer groups as stores that have been open for less than two years and stores that have been open for more than two years. This year’s recipients include franchise owners Wes & Jaime Kulaga of Tampa, FL and Jim & Krystal Torcivia of Knoxville, TN.

The Pink Blazer Club receives special treatment throughout the entire year as a result of its strong operating performance. Private fishing charters, exotic vacations, caribbean cruises, invite-only dinners and VIP tickets to special events are just a few of the rewards a Pink Blazer Club member can receive. Of course, one of the most attractive benefits is the pink blazer itself. It’s an honor to wear the blazer and everyone in our franchise family understands and respects the symbolism behind this unique jacket.

We’ve just returned from a caribbean cruise to Cozumel and are already looking forward to the next excursion. Check out the scenes from this year’s cruise and congratulations to this year’s Pink Blazer Club members!

The 12 Days of Franchising Tour Interviews CEO of Two Maids & A Mop

Ron Speaking at 2016 IFA ConferenceOur CEO Ron Holt was asked to participate in Franchise Interviews; a nationally recognized podcast dedicated to the franchise industry. Make sure to check out the podcast as Ron discusses the power of vision, the power of systems and the power of unit economics. According to Ron, “Almost every success that I’ve ever had since maturing into a adult started with one single vision. Nothing can ever guarantee your success but you can be guaranteed to fail without a proper vision”.

The podcast series is centered around the holiday season and offers listeners a free surprise gift. Today’s surprise gift is an exclusive interview with the Michael Gerber; the author of E-Myth; the franchising industry most heralded book on systems management and documentation.

Please take 15 minutes to check out today’s interview: Ron Holt Interview with Franchise Interviews Podcast.

Two Maids & A Mop Named Top CEO in Birmingham

Two Maids & A Mop Home OfficeRon Holt, our CEO & Founder, has been named a finalist for the 2016 Top CEO in Birmingham for the second consecutive year. This is the highest, most distinguished award for the area’s most successful executives.

“I am so honored to be included in this prestigious group of business people”, said Ron Holt. “This is a personal award but it’s far from a personal achievement. I’d like to thank our staff inside the home office, our loyal franchisees and our nearly 400 hard-working employees throughout the franchise network.”

Two Maids & A Mop is widely recognized as the fastest growing cleaning company in the nation and attributes much of its success on its disruptive sales and marketing strategies. You can learn more about becoming the next successful franchise owner by visiting the franchise opportunity website.

Franchise Times Magazine Profiles the Two Maids & A Mop Story

Two Maids Home OfficeFranchise Times, the leading magazine serving the franchise industry, recently published a great article on the early days behind the Two Maids & A Mop brand. Our story is a true rags to riches journey and we’re honored to be included in such a prestigious publication.

Our founder’s story has always received great recognition that documented the difficulty of building a business with little resources. Ron’s story includes everything from odd jobs on the weekend to living an extremely frugal lifestyle. His passion of turning a small business into a national brand required serious dedication and grit. Those early life lessons continue to serve him today as the CEO of Two Maids & A Mop. Ron sums it best inside the article.

“Today Two Maids & A Mop is a multi-million dollar business, and yet Holt owns three pairs of shoes, one of which is flip-flops. “Once you become a frugal, obsessed person, you always stay that way,” he confesses. Holt is that guy who had a comfortable six-figure salary in corporate America, but harbored an insatiable entrepreneurial itch. In his case, he was a director of a lab for an international company. “It was a comfortable job with a nice career path,” he says. “I just wasn’t satisfied; I felt trapped.” Like most executives who cross over to the entrepreneurial side, he didn’t feel his ideas were being well-received by management. So on one particularly bad-traffic day, he made a life-changing decision all entrepreneurs do—to have no life. “Once I closed that car door, I became a different person,” he says. He decided it was the last time he’d feel so powerless—no matter how much he had to sacrifice in the process.”

Make sure to spend a few minutes reading the rest of the great article. We believe that you’ll learn a lot about our brand’s personality. Click the following link to access the article: Franchise Times Article.

Two Maids & A Mop Named Top Low Cost Franchise in America

Franchise

Franchise Business Review, a leading national franchise market research firm, has recently published its list of the nation’s Top Low Cost franchise opportunities. Two Maids & A Mop is excited to be included in the publication and proud to be the feature franchise concept on the cover of the magazine. The magazine reports that more than 11,000 franchise opportunities with a total investment less than $100K are currently available for development. The magazine conducts extensive research by speaking directly with franchise owners from every brand to compile the list of top franchises.

“It’s an honor to be included in this year’s list of top low cost franchises,” said Ron Holt, CEO & Founder of Two Maids & A Mop. “We’ve come such a long way since our early days and I’m so thankful that our current franchisees appreciate the brand and its operating systems. This particular recognition is extremely valuable since franchisee satisfaction is the primary criteria used during the evaluation of each opportunity.”

You can view the entire list of the nation’s Top Low Cost franchises by visiting the Franchise Business Review website.

CEO of Two Maids & A Mop Discusses The Story Behind The Brand

Ron Holt - Two Maids & A MopRon Holt, CEO & Founder of Two Maids & A Mop, went from managing chemists and engineers to cleaning dirty toilets … literally. Ron’s company has been ranked by Inc. Magazine as one of the fastest growing cleaning companies in the country for the past four consecutive years, currently boasting 31 fast-growing franchised units. His number one pivotal strategy for success is having grit … and not just the grit you clean up.

He lives and dies by this philosophy: “When you hit those moments when failure seems imminent, you’ve gotta have grit to fight through it. Money is less important than grit. From the highest level executive in the ivory tower to the lowest level employee, to succeed in business, you’ve gotta have some grit.” He was attracted to this “unsexy” industry and his reasons and strategy are fascinating.

If you want to learn more of the Two Maids story, if you want to learn how to motivate a blue collar staff, if you want to learn how to use grit to build a business into a nationwide brand, then make sure to check out this amazing interview.

Click RIGHT HERE to listen to the 30 minute interview.

Profiles in Success: Anthony Truong

Two Maids Orlando

The Two Maids & A Mop business model offers a unique approach to a very old, static industry. Our brand disrupts the residential cleaning industry by using a variety of innovative technological advancements; including real-time online scheduling, social media brand awareness and digital media lead generation. Our growth has been so phenomenal that Inc. Magazine recently recognized us as the fastest growing cleaning company in America. The secret to our success certainly starts with the business model. But honestly, the true secret to our success ends with our franchise owners. In this series, we’d like to introduce some of the superstars within our franchise family.


Anthony Truong – Orlando, FL Franchise Owner


I was working inside my office one afternoon when the telephone rang. On the other end of the line was an energetic guy that was ready to take over the world within sixty seconds of the conversation. I immediately fell in love with the guy because, well… he sounded a whole lot like me thirteen years ago. Of course, this future titan of business is none other Anthony Truong; proud franchise owner of the best maid service in Orlando. Just wait until you hear his story.

Anthony was born in Saigon in 1973, just two years before the Vietnam War officially ended. Growing up in Vietnam was especially challenging due to the lack of food, running water and electricity. In those days, electricity and water were provided by the state on a random basis only. The only food source that was available to the people was Daphnia Seeds, the same exact stuff used to feed livestock. His parents were desperate to provide their children with a different way of life and devised a risky plan to escape the communist country. Anthony’s father and older brother decided to escape the country by floating on an old, wooden boat for seventeen days. Eventually, the boat found land on the shores of Thailand. His father and brother fought off multiple pirate attacks and suffered through extremely difficult weather conditions. It was an harrowing experience and death seemed assured. Once safely in Thailand, Anthony’s father and brother were herded into a camp already overcrowded with other Vietnamese refugees. They remained there living under difficult conditions for two solid years until they were brought to New Jersey by sponsorship of a local church.

Things did not improve until Anthony’s father and older brother were able to relocate to the United States. Both got jobs and worked hard to send money back home to help support Anthony and his mother. And after six years of separation, Anthony’s family was finally able to reunite at JFK International Airport in New York. Anthony recalls the moment vividly.

“I can still see my father and brother smiling, crying and waving in the glass waiting room inside the airport. I was overjoyed. I loved my father dearly and had missed him ever so much. I raced through the customs building, hurdling the cement steps and fell right into my father’s open arms. I wept tears of joy as he hugged me and kissed me. I knew my life had changed forever at that exact moment.”

Anthony has loved America ever since that very first day and he’s taken full advantage of the benefits our great country offers. He eventually graduated high school with honors, attended college on his own dime and worked tirelessly inside corporate America for the past fifteen years. This is the moment when I met Anthony for the first time; on that innocent phone call last year.

Two Maids OrlandoAnthony talked a very big game. He had big dreams; wild visions in fact. I remember everything about our initial conversation. He talked about his desire to own the Orlando market; even though he lived more than 75 miles away in Palm Coast. He talked about his desire to serve as the initial Office Manager; even though he had plenty of money to hire an on-site manager. He even talked about his willingness to travel to Birmingham ASAP to get the ball rolling; like tomorrow in fact. Like I said, he talked a big game and I knew that we just had to meet this guy. Anthony’s first meeting with us was inside a hotel lobby. I didn’t know anything about his past. Didn’t know about Saigon. Didn’t know anything other than a couple of energetic phone calls. But on that night inside that hotel lobby, I knew we had a winner.

Anthony opened for business earlier this year. Hasn’t been a franchisee for a long time. But in that short time frame, he’s proven his commitment time after time. He’s notorious for working crazy hours. Believe it or not, he’s even provided a house cleaning for a customer past the midnight hour. He’s pushed brooms. Conducted estimates. Been on last-minute supply runs. Driven back and forth each of those long 75 miles from Palm Coast to Orlando every day since his grand opening. He rarely spends time with family during the week as a result. But make no mistake, Anthony loves his family and proves that by is work ethic. It’s been a sacrifice but he’s accepted the challenge from day one.

I believe that every successful business owner must possess four essential qualities: a business owner must be passionate, a business owner must have a plan, a business owner must have a very high work ethic and a business owner must refuse to lose. Anthony embodies every one of these traits and he didn’t just start living those ideals yesterday. He’s been busting his tail for a long time. He’s been passionate about building financial freedom for a long time. He’s been refusing to lose for a long time. And trust me, he’s been passionate about his plan for the future for a very long time. He’s the kind of guy that will find success no matter the direction. I’m just thankful that he chose Two Maids & A Mop.

Anthony still has a long way to go. He’s still building his business and he’s still working crazy hours. He already knows this and he’s cool with the challenge. I have no doubt that his future is bright. Anthony is success and there’s not one person on this earth that couldn’t learn something from him. Reach out to him and ask him about how to make it in this country. His answer will not be sexy. His answer will probably repeat everything that I’ve already said. Be passionate. Have a plan. Work harder than everyone else. And refuse to lose. That’s Anthony and we love him. Thank you Anthony for choosing Two Maids & A Mop and please keep on being you. You’ve earned everything and your future is bright. You are success!