Category Archives: Two Maids News

Two Maids & A Mop Featured in Franchise Business Review Magazine

Franchise Business Review, a leading magazine dedicated to the franchise industry, recently published an article detailing questions for a franchise candidate to consider when evaluating different franchise opportunities. We were honored to be included within the article and excited to share our thoughts. In our opinion, one of the least considered attributes of a franchise opportunity is its ability to compete locally. We’ve always considered our business model to be our best competitive advantage since it’s not only proven, but different. There are so many cookie cutter options in the franchise industry and Two Maids & A Mop stands out clearly as a result. From our industry-changing Pay for Performance Plan to our focus on digital marketing, we’ve never stood still for too long because innovation and disruption has always allowed us to compete against bigger brands with substantially bigger resources. This willingness to disrupt not only makes us different, it also makes us the best choice for the consumer….and ultimately the local franchisee as well.

Competitive Advantage: “Look for a franchise that offers a business model that is so remarkable that local competitors can’t compete,” says Ron Holt, CEO and Founder of Two Maids and A Mop. “In addition to identifying a proven business model that offers a unique selling proposition, look for an internal infrastructure that provides top-notch support and a profitable business plan that will enable you to achieve a healthy bottom line. Finding a franchise opportunity that meets each of these three characteristics will help ensure long-term success.” Two Maids and A Mop offers both an owner-operator and a semi-absentee owner investment model. Its owner-operators work from their respective offices, while its semi-absentee franchise owners work from their homes.

Check out the article inside Franchise Business Review by clicking here.

Two Maids & A Mop CEO Featured in UGA Alumni Magazine

Two Maids Home Office TeamThe Two Maids & A Mop journey from a small startup in Pensacola, FL to a fast-growing national brand with 40+ locations was recently published in the University of Georgia College of Agriculture & Environmental Sciences alumni magazine. The story traces back to our founder’s early days just after graduation from UGA with a degree in Biological Science. Ron’s story is famous because he used crazy penny-pinching methods to save money and worked odd jobs to make additional money while preparing to launch the original Two Maids & A Mop. Here’s a quick glance at the inspiring article.

“There was definitely some initial fear, nervousness and stress, but no hesitancy,” said Ron Holt. “I had a plan, and that plan couldn’t begin until I started the business.”

Holt opened Two Maids & A Mop, a residential cleaning service, in 2003 in Pensacola, Florida. The company began offering franchise opportunities across the country after building 12 corporate office locations. The company offers a competitive advantage by using a pay-for-performance model in which homeowners rate the cleaners, and ratings determine compensation.

The business now has more than 45 office locations across the nation and was on track to make $17 million in revenues for 2016.

Holt worked as an physical testing laboratory director and compares the lab to the service industry in terms of customer care. He credits his customer service skills to his work in his father’s convenience store in Colquitt, Georgia. “It was a business, but it was also like a family because my dad really cared about knowing the customers,” Holt said. “I feel the same way with our franchise owners. I want them to know we care.”

Two Maids & A Mop Featured in Fox News

                                  Executives from Two Maids & A Mop Celebrate More National Recognition

Fox News recently caught up with Lee Sheridan, one of our newest franchise owners, to discuss his participation in the Cleaning For A Reason charitable program. Lee owns the Virginia Beach franchise and only opened his business a few weeks ago. In that short amount of time, he’s been fortunate to generate a ton of new business and now his business has received national coverage from a major news outlet. Congrats to Lee and best of luck building a fast-growing business in Virginia Beach!

Please click the following link to access the Fox News article: Two Maids Offers Free Cleaning Services to Women Undergoing Cancer Treatment.

Two Maids & A Mop Provides Free Cleaning Services to Women Battling Cancer

                                             Two Maids & A Mop providing cleaning services to cancer patient

Two Maids & A Mop is proud to be a long-time member of the national nonprofit organization Cleaning For A Reason. As members, we work with cancer patients within each of our communities that we serve to provide free cleaning services to women undergoing cancer treatment. It’s a charitable service that goes deep for our brand and one that we wholeheartedly believe in its purpose. Last week, our wonderful franchise owners in Tampa were profiled on the local NBC affiliate TV station. Please take some time to read more about this inspirational story in Tampa.

Reprinted from WSTP:

“When you’re sick, everyday tasks can be extremely difficult. For ladies trying to balance their home life, work, and cancer, it can be nearly impossible. That’s why a group, called Cleaning for a Reason, is helping women with cancer with a chore that means so much to their families, their sanity, and their overall health.

“Miss Lorraine, how are you today,” asks Two Maids & A Mop Professional House Cleaner Kate Henley.

“I’m doing good,” replies Lorraine Bollman.

Bollman battled ovarian cancer six years ago, then colon cancer. Now, the cancer is back. “I mean, I’m 87 years old. Let’s face it. You know, this is quite a deal,” says Bollman. “I had chemo a couple weeks ago, and I’m going to have it in June again.”

She’s journaling her treatment. “Got to Moffitt at 10, had blood taken. I’m real shaky today, else I’d write more,” Bollman reads. Beyond that, it’s tough to even think about housework. “If it had to be me, I wouldn’t be dusting! Definitely not. I have arthritis so bad. It was hard for me to do cleaning anyway,” says Bollman. That’s where companies like Two Maids & A Mop step in.

“It’s a great concept to be able to be a part of,” says Henley. “Chemotherapy and radiation can take a lot out of a person to be bending over, up-and-down, constantly using harsh chemicals, it can be a lot for them. It’s nice to have us come in and be able to do that,” Henley says.

Cleaning For A Reason, a nonprofit organization, teams up with companies across the country to help ease the burden for women currently undergoing cancer treatment.

“It’s a great way for someone to get their house cleaned four times, once a month for four months, and it provides stress-free relief for women who are battling cancer,” says Two Maids & A Mop Owner, Wes Kulaga. “It’s the best feeling in the world when we Clean for a Reason.

The nonprofit and local companies say until there’s a cure, there’s a reason to clean. Cleaning for a Reason reports 1,200 companies have helped more than 25,000 women with cancer, donating $6.5 million in cleanings. “It made a big difference. I was very thankful, and the girls were very, very good. They were fun to talk to also. I’m a talker,” jokes Bollman.

The companies focus on the chores, so women can fight to finish treatment and celebrate wiping out the cancer. “Well, I’m looking forward to it, looking forward to ring that bell, that’s on my bucket list,” says Bollman.

The owner of Two Maids & A Mop says surprisingly they and other companies have openings for people who could benefit from this service. Women who are actively receiving treatment for cancer can apply online by click here: Cleaning For A Reason.

Two Maids & A Mop Named Top New Franchise by Entrepreneur Magazine

Two Maids & A Mop was recently ranked in Entrepreneur Magazine’s Top New Franchises list. This list recognizes the top 100 companies that have been franchising for five years or less, based on data submitted for Entrepreneur’s Franchise 500® ranking. Two Maids & A Mop ,which began franchising in 2013, was ranked #36 in this year’s exclusive list of fast-growing franchise brands..

“Our story started nearly fourteen years ago and consisted of a big dream combined with a lot of hard works,” says Ron Holt, CEO & Founder of Two Maids & A Mop. “We’ve grown from one mom & pop store into nearly 40 stores located throughout this country. Our story is so fun to remember but our future is even brighter. We’re so proud to be recognized in this exclusive group of brands.”

“There was an impressive number of new franchise concepts vying for a ranking this year,” says Jason Feifer, editor in chief of Entrepreneur Magazine. “These companies are already getting attention in the franchise world for their innovative products and services, marketing methods, and technologies.”

Entrepreneur’s 2017 Top New Franchises ranking was determined using the company’s Franchise 500 formula, which is a comprehensive evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. Two Maids & A Mop’s position on the ranking shows that it is already off to a strong start on its franchising journey.

To view Two Maids & A Mop in the full ranking, visit this page for the full ranking. Results can also be seen in the April issue of Entrepreneur available now on newsstands.

Two Maids & A Mop Visits Silicon Valley

Two Maids GoogleplexMuch of the success generated by the Two Maids & A Mop business model is built around a strategic focus on digital marketing. We’ve built an internal team of software developers, web designers, organic SEO experts and digital media professionals that are employed to generate consumer leads in every single market. The lead generation and conversion statistics are literally eye-popping and we owe a tremendous amount of appreciation to the hard-working folks inside our home office for the great work. Our attention to the digital marketing world has always been laser focused as a result. Inside the home office, we work every day to improve the model so that even more consumer leads can be generated for our franchisees. And since almost all of our digital marketing vendors reside in Silicon Valley, we decided to bust through the front doors of big players such as Facebook and Google for face to face meetings.

Well, the plan worked and we enjoyed several hours of serious meetings with high-level executives inside both Facebook and Google headquarters. It was an amazing trip and we learned so much about the Silicon Valley culture and its expected future with digital marketing. We can’t wait to share our insights with our hard-working franchise owners. Go Two Maids!

Two Maids & A Mop Celebrates Success At IFA 2017

Two Maids & A Mop Accepts Top Business AwardThe International Franchise Association annual conference was held this past week in Las Vegas. Business legends from various industries were in attendance to educate franchise brands on the evolving business community. Two Maids & A Mop was proud to be one of the 1,000+ brands attending the event. During the meetings, our brand was recognized as one of the top 200 franchise brands in the entire country. This is an amazing award; primarily because the selection criteria starts and ends with direct feedback from our current franchisees.

The idea to begin franchising the Two Maids & A Mop brand actually started at the IFA conference four years ago. “I learned so much during those three days of meetings and seminars”, said CEO & Founder Ron Holt.”The initial conference taught me everything from learning more about an FDD to learning how legends such as Fred DeLuca of Subway started his own franchise brand. The conference always teaches me something new that provides immediate impact for our entire franchise network”.

Everything from our Key Performance Indicators to our digital marketing strategy was born from meetings inside this business conference. It was a whirlwind of a week but the dividends will be paid out over many, many years for sure. We’re already looking forward to next year’s IFA conference!

Profiles in Success: Dirk & Jennifer Flad

Two Maids & A Mop of Northwest Florida
Dirk and Jennifer Flad joined the Two Maids & A Mop franchise family in late 2015. They came to our family in an unconventional manner; as they are the current owners of the original two stores in northwest Florida. These two stores represent so much history of the Two Maids brand and it was extremely important to locate the perfect owner to transition the corporate stores into franchised units. Make sure to check out this emotional and inspirational story that profiles the success occurring in Pensacola and Fort Walton Beach.

Please click this link to read the story.

Highlights from Two Maids & A Mop 2016 Pink Blazer Cruise

The Pink Blazer Club is the most exclusive, most honorable designation for any franchise owner in the Two Maids & A Mop network. To be included, a franchisee must be produce the best bottom line performance within its peer group. We define peer groups as stores that have been open for less than two years and stores that have been open for more than two years. This year’s recipients include franchise owners Wes & Jaime Kulaga of Tampa, FL and Jim & Krystal Torcivia of Knoxville, TN.

The Pink Blazer Club receives special treatment throughout the entire year as a result of its strong operating performance. Private fishing charters, exotic vacations, caribbean cruises, invite-only dinners and VIP tickets to special events are just a few of the rewards a Pink Blazer Club member can receive. Of course, one of the most attractive benefits is the pink blazer itself. It’s an honor to wear the blazer and everyone in our franchise family understands and respects the symbolism behind this unique jacket.

We’ve just returned from a caribbean cruise to Cozumel and are already looking forward to the next excursion. Check out the scenes from this year’s cruise and congratulations to this year’s Pink Blazer Club members!

The 12 Days of Franchising Tour Interviews CEO of Two Maids & A Mop

Ron Speaking at 2016 IFA ConferenceOur CEO Ron Holt was asked to participate in Franchise Interviews; a nationally recognized podcast dedicated to the franchise industry. Make sure to check out the podcast as Ron discusses the power of vision, the power of systems and the power of unit economics. According to Ron, “Almost every success that I’ve ever had since maturing into a adult started with one single vision. Nothing can ever guarantee your success but you can be guaranteed to fail without a proper vision”.

The podcast series is centered around the holiday season and offers listeners a free surprise gift. Today’s surprise gift is an exclusive interview with the Michael Gerber; the author of E-Myth; the franchising industry most heralded book on systems management and documentation.

Please take 15 minutes to check out today’s interview: Ron Holt Interview with Franchise Interviews Podcast.