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Two Maids Franchise Success Story

A Bold Vision and Hard-Working Values

In April of 2003, Ron Holt started the first Two Maids cleaning service in a 250-square-foot office in Pensacola, FL. Like a lot of Mom ’n Pop companies, Two Maids got off to a rocky start. In its first year it cleaned less than 100 homes. It took Ron 18 long months to make a profit and another two years to actually get a paycheck. As tough as times were, Ron was tougher. He had a bold, impossible vision for his new company: Two Maids would become the largest, fastest growing, most innovative residential cleaning company in America.

The Radical Idea that Disrupted a $40 Billion Industry

Two Maids experienced rapid growth and opened two more locations in 2005. To make sure all Two Maids stores produced uniform results, Ron developed a documented system that also improved efficiency and quality. To set himself apart from the competition, he created a unique “Pay for Performance” compensation model. This radical idea tied customer satisfaction to employee pay. Professional cleaners who earned high scores made more than those who didn’t. The result was low turnover, repeat business and a booming bottom line. By 2013, Two Maids was in five states, employed over 200 people, served 500 customers a day, and opened our first franchised office.

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Where We Are Headed

In 2021, Home Franchise Concepts, one of the largest direct-to-consumer franchise companies in North America, acquired Two Maids, adding to its already robust system of home service franchise brands. Home Franchise Concepts is owned by JM Family Enterprises, Inc., a privately owned company with $18B in annual revenue and offers stability, leadership, and business opportunities that can't be equaled by any other franchisor.

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