Getting Clients for Your Cleaning Business: Top Strategies
Whether you’re a first-time business owner or growing your portfolio, one of the most challenging parts of starting a new business is finding customers. If you’ve never created a business marketing plan before, the process of getting clients for your cleaning business can seem daunting. Using the right marketing strategies makes it simpler than you think to find cleaning clients.
Let’s take a closer look at best practices for getting clients for your cleaning business, as well as how franchising can make the process more straightforward.
5 Tips to Find Cleaning Clients
Search Engine Optimization
There are few marketing tools more helpful in getting clients for your cleaning business than search engine optimization, or SEO. Creating a website for your business is essential, but good content and an eye-catching design is only half the battle. Optimizing your website for search engines like Bing and Google makes your website – and, in turn, your business – visible to as many people as possible.
Among other things, your SEO strategy includes making sure the content on your business website includes keywords that help it rank higher. Businesses that rank in the top search results drive more traffic to your website, generating leads and converting into sales. As an added benefit, you can use SEO to collect data about your audience that will help you make better marketing decisions in the future.
Email Marketing
Email isn’t only helpful when you’re getting clients for your cleaning business – it can help you retain them, too. Through email, you’re able to share offers, announcements, and location-specific events. To start, you can collect emails through a sign-up list on your website. As you grow your customer base, you can provide clients with the option to sign up for emails. This is a great way to keep them engaged with your business and ensure repeat services.
Social Media
In order to find cleaning clients, it’s not enough to give them ways to find you; you’ll have to go where they are. More often than not, that’s on social media. Although social media is likely to be the marketing strategy you know best, a business social media plan is different from posting on your personal feed. Leveraging social media properly means researching the audience you should be targeting, the best platforms to use, and how often you should be posting. The data you’re collecting through your SEO and email marketing initiatives can be a big help here.
Word of Mouth
Once your business has been open for a while, you may have access to one of the best marketing strategies there is: word of mouth! According to two recent studies, 64% of marketers believe that word of mouth is more effective than other forms of marketing and a whopping 92% of consumers are more likely to trust recommendations from family and friends over other forms of advertising. Building a good reputation in your community takes time, but it is well worth the effort. Positive word of mouth helps you grow your customer base throughout the life of your business.
Franchising
While many marketing tools are user friendly, it can be difficult to create a business marketing plan without experience. By choosing to open a franchise instead of an independent business, you’ll benefit from your franchisor’s marketing expertise. Marketing support can vary by brand, but in general, you can expect to receive access to custom marketing toolkits, national and local advertising initiatives, and trusted third-party marketing vendors.
Two Maids Helps You Attract More Clients
At Two Maids, our franchise expertise goes far beyond how to run a successful cleaning business. Our in-house marketing team facilitates our franchise owners’ digital marketing campaigns on their behalf! Our innovative online booking system allows clients to get an estimate and schedule a cleaning in less than 60 seconds, and our professional call center is at the ready to schedule franchisees clients as well.
We’re also backed by the unmatched power of Home Franchise Concepts, a leader in the home services industry. Thanks to this relationship, our franchise owners benefit from resources that serve them at every phase of the marketing process, from getting clients for their cleaning business to maintaining a deep customer base. Our success is your success, and your Two Maids team will stop at nothing to help you thrive.
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