Housekeeping Franchise: Start Your Own Home Cleaning Business

Thinking about starting a cleaning business? You’ve got a lot of choices when it comes to housekeeping franchises. On the surface, many residential cleaning franchises seem similar in the services they provide customers and the support their franchisees receive. To determine which housekeeping franchise opportunity is the best fit for your goals, you’ll need to look a little closer.

Let’s explore what makes Two Maids the ideal housekeeping franchise.

Your Housekeeping Franchise Opportunity

The residential cleaning industry has always been a popular choice for entrepreneurs looking to enter a stable – and profitable – market. The numbers support this: the global household cleaning market was estimated at $442.09 billion in 2025 and is projected to experience a continuous annual growth rate (CAGR) of 7.3% through 2033. North America accounts for 31.85% of that market share. Choosing a leading housekeeping franchise like Two Maids is a smart way to join this steady, recession-resilient market.

There’s no limit to the reasons why someone would seek out home cleaning services, from regular cleanings and seasonal deep cleans for homes to move-in and move-out cleanings at a rental property. As lives get busier and the family schedule has less room for chores, over half of all dual-income households outsource their cleaning tasks. By earning the trust of your community as a Two Maids franchise owner, you’ll be able to build a business that generates recurring revenue.

Why Two Maids?

As part of Home Franchise Concepts’ family of franchise brands, Two Maids stands out as the top cleaning business. We have the infrastructure and backing to provide our franchisees with the tools they need to thrive. Here’s just a few of Two Maids’ home cleaning business franchise benefits.

Work-Life Harmony

Two Maids understands that entrepreneurs consider franchising because they’re ready to step off of the corporate ladder. Sometimes, franchises promise flexibility and freedom, only for new franchise owners to find it’s the same grind they tried to leave behind. Two Maids takes work-life balance seriously, and we our franchisees are able to build the lives they’ve dreamed of outside of work, too. Franchisees own their nights because the business closes every day at 5 pm. And since clients don’t want to be disrupted on the weekend, franchisees tend to have their weekends to spend with family and friends.

While many of our franchisees find the best fit for them is working directly in the business, we also offer a semi-absentee ownership option for those who would prefer to have a manager oversee day-to-day operations. This option allows you to keep your current job or pursue other business interests while gradually reducing your daily involvement in the franchise. During the franchise process, we’ll help you identify which residential cleaning franchise business model is right for your personal and financial goals.

Low Investment Cost

Two Maids is proud to be a housekeeping franchise with low investment. You don’t just have to take our word for it – we’re recognized annually on Entrepreneur’s Franchise 500 as one of the Top Franchises for Less Than $100,000. We believe that people from all financial backgrounds should have the chance to succeed, and it shows in our initial investment cost.

Two components make up the investment and start-up costs of a Two Maids franchise: the initial franchise fee. To open a Two Maids residential cleaning franchise, potential franchisees are responsible for an initial franchise fee of $59,950 and minimum working capital of $33,490. Qualified candidates are eligible for up to $32,000 in in-house financing. We’re also happy to help you determine the best way to fund your business, including equity financing and SBA loans.

Between our low residential cleaning franchise investment, low overhead costs, and consistent recurring revenue, Two Maids franchisees have the advantages needed to build a thriving business. In 2024, top performers enjoyed an average gross revenue of $1,167,376 (consult Item 19 of our 2025 Franchise Disclosure Document for details).

World-Class Training

As part of our commitment to making business ownership more accessible, we don’t require our franchise owners to have previous industry experience. We believe that anyone with the right drive, passion, and work ethic can be a successful Two Maids franchise owner. Our franchisees benefit from a combination of classroom and hands-on training designed to get them up and running in three months or less.

Your journey with us begins when you attend Two Maids University at our Birmingham, AL headquarters. Here, you’ll receive four days of classroom training on the basics of Two Maids ownership, including our systems, processes, procedures, and brand culture. We’ll also teach you best practices in leadership, staffing, operations, and more.

Before you open, your First-Year Experience Team will provide you with four additional days of on-the-job training. They’ll also be onsite during your grand opening to ask questions and troubleshoot.

Digital Marketing

When you’re getting your business up and running, developing your customer base is half the battle. Our in-house marketing team partners with best-in-class digital agency to manage franchisees digital local area marketing campaigns. Getting in front of a qualified lead that is ready to make a buying decision is our main priority. In addition to our national marketing initiatives, you’ll receive a custom local toolkit–our full-stack approach to marketing including, social media, email campaigns, as well as traditional print collateral like yard signs and door hangers.

Franchisee-Friendly Support and Resources

Two Maids supports you throughout the life of your franchise, including assistance from a dedicated field representative based on the life stage of your business as you continue on your journey. You’ll connect with us through monthly KPI reports and bimonthly conference calls. We also offer regular opportunities to network with your fellow Two Maids franchise owners at regional meetings and our annual conference. When you’re part of the Two Maids family, we’ve always got your back.

We’re also committed to providing our franchisees with technological innovations that make it easier to run their business. Two Maids is proud to incorporate AI and automation into our business model, and we’re always looking for new ways to streamline the experience for franchisees, cleaners, and customers. Recently, we’ve started using automated tipping and real-time customer feedback. Not only does this help us earn trust with our customers through improved efficiency; it also fuels our one-of-a-kind employee rewards system.

Customer Satisfaction

Not all housekeeping franchises provide the same level of service. Where Two Maids truly excels is in our innovative approach to customer satisfaction. Our Maid to Shine incentive program offers a fresh approach to professional house cleaning, combining exceptional service with a culture of compassion and reliability. The happier a customer is with their service, the more benefits and bonuses your professional house cleaners will earn. It’s a system that works for everyone: your staff is empowered to do their best work every day, your customers are loyal, and your bottom line benefits from repeat business.

Join the Two Maids Family

It’s clear to see why Two Maids is a smart housekeeping franchise investment. At every level, our commitment to your success is second to none. Ready to start on your path to a brighter future? Inquire now, and one of our franchise advisors will be in touch with more information.